OPEN Hospitality Launches OPEN Interactive – A New Division for the Travel Industry; Signs Warwick International Hotels
09 October 2007
OPEN Hospitality will be exhibiting at World Travel Market in London on November 12-15 at booth number
OPEN Hospitality, a leading Web reservation and management solutions company for the hotel industry, has launched OPEN Interactive, a new division allowing hotels, groups and brands currently engaged in long term agreements with other reservation systems to leverage the company’s expertise in areas such as Website design and targeted online marketing programs.
"Many hotels and groups have come to us for their Web marketing, design and management, but because they have long-term agreements with existing reservation systems we have not been able to work with them," said Marion Hughes, vice president, OPEN Interactive. "Through OPEN Interactive we are now able to provide these hoteliers with Web solutions to complement their existing marketing programs without requiring them to use our reservation system and at the same time make our non-Web reservation system services more readily available to the industry."
Services provided by OPEN Interactive include: customized Website design, Website management, search engine optimization, revenue management, integrated online marketing programs and reporting and E-marketing analysis and tracking.
One of the first hotel groups to sign a multi-year agreement with OPEN Interactive is Warwick International Hotels. Services provided by OPEN Interactive to the Warwick Collection of hotels include all Web design, development and hosting needs as well as projects that include email marketing, search engine optimization and customer integration into existing platforms.
"We chose to work with OPEN based on their exceptional track record with Web design and development techniques," said G Paul LeBlanc, Vice President Marketing and Sales for Warwick International Hotels. "OPEN has worked diligently to earn our trust and to proactively address both our existing Web needs and our desired future enhancements. Our initial migration to the OPEN platform was seamless and professionally conducted and we continue to be impressed with both their quick and efficient response times and their proactive approach to our needs."
"We are proud to be working with Warwick International Hotels. In just the short time we have been working together, we have formed a true partnership and are looking forward to growing the relationship and expanding their web presence with our leading technologies," said Hughes.
In addition to hotels, OPEN Interactive provides services for other areas within the travel industry including airlines, car rental companies and cruise lines.
ABOUT OPEN INTERACTIVE
OPEN Interactive, a new division of OPEN Hospitality, allows hotel, groups and brands currently engaged in long term agreements with other reservation systems to leverage the company's expertise in areas such as Website design and targeted online marketing programs. Services provided by OPEN Interactive include: customized website design, website management, search engine optimization, revenue management, integrated online marketing programs and reporting and E-marketing analysis and tracking.
ABOUT WARWICK INTERNATIONAL HOTELS
Warwick International Hotels was launched in 1980 with the purchase of the Warwick New York, a hotel originally built for William Randolph Hearst. Recently celebrating 25 years of hospitality excellence, the company now includes more than 40 prestigious hotels and resorts worldwide located in city center and resort destinations in the United States, Europe, Asia, the South Pacific, and Africa.
Warwick International Hotels will be exhibiting at World Travel Market in London on November 12-15 at booth GV8600.
ABOUT OPEN HOSPITALITY
OPEN Hospitality provides web reservation and management solutions for independent and boutique hotels including direct connection to central reservation systems, search engine optimization, email marketing and online revenue conversion strategies into one proprietary dashboard for better management, tracking and reporting. The company's primary goal is to provide a combined, all-inclusive service to individual hotels as well as modular services for large groups and chains.
OPEN Hospitality provides services for some of the world's finest hotels and groups including: Benchmark Hospitality, Noble House Hotels, Rock Resorts, West Gate Hotels, Strand Palace Hotel London, Blakes Hotel London, Helmsley Hotels New York and HK Hotels. Built by hoteliers for hoteliers, OPEN Hospitality is strategically partnered with hospitality companies such as Pegasus Solutions and Leonardo.
