Stibo Catalog - Integrated Marketing and Product Information Management Solutions

Stibo Catalog is the premier provider of product information management solutions that help hotels and travel organizations manage product content efficiently, and deliver consistent product promotions across multiple delivery channels.

Our customers use the STEP solution to reduce the cost of brochure and marketing collateral production, and increase their revenue by creating targeted, multi-channel and multi-lingual marketing messages from a central data repository.

STEP will maximize your ability to aggregate, manage, and communicate product information on-demand and on-schedule to multiple channels, including printed brochures, flyers, websites, e-mails and many others. Its unique language management capabilities make STEP an optimal solution for hotel groups that operate on a global scale.

REDUCE OVERHEADS AND INCREASE PRODUCTION

Whilst individual hotel groups have different brochure, marketing collateral and website requirements, they all share a common objective - to respond quickly, retain and expand their customer base, and reduce overheads.

Hotel groups who operate on an international scale can benefit enormously from STEP's total product information management capabilities to reduce brochure costs, seamlessly service websites and call centers and integrate with booking fulfilment. STEP can also create personalized, dynamic e-brochures for potential customers, which would include current prices and availability.

PROVEN MARKETING CONTENT MANAGEMENT SYSTEM

STEP is used by some of the world's leading travel companies like RCI Vacation Network, which has been using STEP in its Vacation Rental Group for over 10 years.

STEP lets you easily manage and retrieve all your product content. With direct interfaces to desktop publishing software, such as QuarkXPress and Adobe InDesign, the content is immediately available for brochure or collateral creation. With bi-directional interfaces, content changes can be sent back to STEP from the page layout application. This ensures version control and total data integrity.

As well as providing a total product information management system for all content and publication channels, including multi-lingual and double-byte, STEP will significantly reduce time to market and allow you to deliver more customer-focused publications at a lower unit cost.

MAXIMIZING ELECTRONIC BROCHURES AND WEBSITES

STEP is a shared repository of product information and can integrate with a hotel group's reservation and fulfilment system, which stores important content such as itineraries, pricing, product descriptions and so forth. Your website and call center needs access to this same content.

With STEP fully integrated with other business systems it allows you to create new e-brochures and maximize electronic customer communications which show current availability and prices, rather than printed brochure pages with sold-out product and out-of-date prices.

Furthermore, new product, promotions, or seasonal specials may have been added since your printed promotion was first created. A key benefit here is that the call center can offer available alternatives and secure the booking whilst the client is on the line.

COST AND TIME SAVINGS FOR PRINTED MATERIAL

If you are a hotelier with a relevantly high spend on creating, printing and distributing brochures, guides and leaflets, STEP can improve your profit margin, drive sales and contribute directly to your bottom line, guaranteeing:

• Significant cost and time savings in design, production and workflow
• Increased speed to market
• Accuracy and consistency across channels
• Elimination of duplication
• An end to extended timelines, inefficiencies and countless costly errors
• New revenue opportunities through the simple, speedy creation of highly targeted and customized brochures, promotions, and personalized travel itineraries and travel plans
• Integration with the call/reservation center, offering on the spot alternatives or upsells

STEP supports hoteliers in optimizing their business processes, whilst increasing overall capacity and productivity across the organization.