SAFI - MAISON&OBJET - Home Style and Interior Design Exhibition

The last edition of MAISON&OBJET in January 2006 broke new ground. All the worlds of the home came together for a highly qualitative and resolutely international show. The figures for January 2006 speak for themselves:

• 76,249 professional visitors, of which 35% were international buyers from 131 different countries
• 2,845 exhibitors, of which a third – 990 – was foreign
• An 8.3% increase in visitors compared to January 2005, with a spread of 65% from France (a +5% increase), 35% international, which adds up to a two-digit increase: +16%

But even more important are the two indicators concerning buyers that demonstrate that the entire offer brought together by MAISON&OBJET meets their expectations. That is:

• A 18% budget increase for the average purchase (€27,000)
• A 15% increase in the length of the average visit (2.3 days)

OBJECTIVES: REINFORCING THE BROAD-BASED OFFER WITH A VERTICAL OFFER

In January 2006, this ambition of bringing together and predicting the market’s evolution led to the desire to go even further in this approach, with the creation of PLANÈTE MEUBLE PARIS.

PLANÈTE MEUBLE PARIS complements MAISON&OBJET’s broad-based offer with a vertical offer, thus reinforcing SAFI’s overall strategy for January 2007.

PLANÈTE MEUBLE PARIS and MAISON&OBJET create the one and only show that proposes a complete and qualitative offer with a single entry pass.

NOW! DESIGN À VIVRE - A NEW HALL DEVOTED TO DESIGN

In January 2007 the new Hall 7 at the Parc des Expositions in Paris Nord-Villepinte, constructed by the architects Lacaton and Vassal (Palais de Tokyo, Paris), will welcome the now! design à vivre show.

Spread out over 15,000m², this show will propose a new offer bringing together the historic players of the show since its inception in 2000 with all the producers of contemporary European furniture.

Since their wish has long been to express themselves in a different space and benefit from Paris’s new dynamics, many companies will now find a new opportunity to increase their growth on the international market

MAISON&OBJET ÉDITEURS - THE GLOBAL EVENT FOR EDITORS OF DECORATIVE FABRICS

Hall 5B – Parc des Expositions in Paris-Nord Villepinte. January 26-30, 2007.

Finally, in Paris, at the start of every year, the profession once again finds the particular atmosphere of the great events that brought it together up to the start of the 1990s.

On the strength of its 2006 success, MAISON&OBJET éditeurs brings together all the chief players of the upholstery sector with the addition this year of major signatures that had not yet joined in: Création Baumann, Christian Fischbacher, the German manufacturer Johannes Wellmann, Luigi Bevilacqua in Venice, Blue Home, the London-based creator Neisha Crosland, and the return of the Pierre Frey house.

This edition will also have some surprises in store with, among others, the global launch of the home collection by a very big name in Italian fashion...

The 2007 session is a unique event, with over 100 brands present, proposing the widest and most qualitative offer on the market.

PLANÈTE MEUBLE PARIS

A single spirit of creation, a single dynamic, a single ambition: bringing together, at Paris, Capitale de la Création, the most representative and most selective offer in decoration, furniture, and the home on the market.

With 250 exhibitors right from its first edition, PLANÈTE MEUBLE PARIS offers a new way of conceiving of the trade, of communicating and reinventing a new professional event.

For manufacturers, these new trends require you to:

• Respond to consumers' new expectations, pay attention to new modes of distribution.
• Develop contacts for international growth.
• Propose high added-value offers with collections suited to specifiers.

For distributors, these developments demand:

• Being more attentive than ever to new trends and consumer products.
• Creating partnerships with the most imaginative and most dynamic producers.
• Developing an overarching "lifestyle" offer.

MAISON&OBJET, scènes d’intérieur, now! design à vivre & MAISON&OBJET éditeurs
Trade only
Parc des Expositions in Paris-Nord Villepinte
January 26 - 30, 2007
9:30am to 7:00pm, the last day closing at 6:00pm

PLANÈTE MEUBLE PARIS
Trade only
Parc des Expositions of Paris Le Bourget
January 25 - 29, 2007
9:30am to 7:00pm