Contributor: Peter O'Connor, PhD

Peter O'Connor, PhD , Professor of Information Systems ,Essec Business School

Peter O’Connor, PhD is professor of information systems at Essec Business school, France, where he also serves as academic director of the Institut de Management Hotelier International, Europe’s leading MBA programme in international hospitality management.

Special Delivery - Email marketing
Peter O'Connor, Essec Business School, explains how hotel marketers can maximise email marketing...

Driving Custom to Your Website
Many hotels are losing online custom because they are not ranking highly enough on the major search engines. Peter O'Connor, from IMHI and the Essec Business School, explains how hotels can...