Cendyn teams up with roomMaster by InnQuest Software to boost guest engagement

Cendyn has teamed up with InnQuest Software, a property management system (PMS) to enhance guest engagement and intelligence.

Hoteliers using roomMaster by InnQuest Software will be able to have a PMS that meets their requirement in addition to gaining access to enhanced guest profiles, targeted multi-channel communications and analytics that will boost engagement for new and returning guests.

A CRM and sales platform in the hospitality industry, Cendyn works with partners and hospitality firms such as InnQuest to boost the integration and connectivity capabilities.

InnQuest sales director Kent Howard said: "We're excited to partner with Cendyn to amplify roomMaster's marketing capabilities so that hoteliers using our PMS can meet the ever-evolving needs and preferences of guests in the digital age.

"With Cendyn's technology, hoteliers using our PMS can now leverage rich marketing insights and automation to connect with their guests with increased precision and efficiency."

Cendyn's CRM suite provides marketing automation and guest intelligence solutions for boutique, independent properties, enterprise and multi-property/multi-brand groups.

Cendyn CEO and president Charles Deyo said: "We're delighted to add roomMaster by InnQuest Software to our integration portfolio. We continue to work with robust PMS vendors like roomMaster across the globe to enhance our offering for every hotelier, whatever their needs may be." .

The integration between roomMaster's solution and Cendyn platform will enable hoteliers to have a consolidated view of their data, irrespective of the size of their properties. In addition, hoteliers will be able to have insights into guest reservations, room stays and inquiries.