InterContinental Hotels Group (IHG), in association with Orange Lake Resorts, has expanded its Holiday Inn Club Vacations brand portfolio with the launch of a new resort in Williamsburg, Virginia, US.

The new Holiday Inn Club Vacations at Williamsburg Resort is located close to Colonial Williamsburg as well as other attractions in the region, including art museums, tours, golf, shopping and dining.

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The 130-unit resort features one and two-bedroom villas ranging from 704ft² to 1,100ft² along with amenities such as an activity centre, game room, indoor pool, two outdoor pools, patio area with grills, bowling lanes, mini golf course, and a fitness centre.

Orange Lake Resorts CEO Don Harrill said that families are always on the lookout for vacation destinations where they can spend time together experiencing interesting and fun places that build lasting memories.

"All the villas have been redesigned and we have added upscale accommodations and new amenities at the Holiday Inn Club Vacations at Williamsburg Resort to deliver exactly what our owners and guests are looking for when it comes to a family-friendly resort offering," Harrill added.

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"The Holiday Inn Club Vacations at Williamsburg Resort property offers spacious villa accommodations with access to many local attractions."

The new property will also have a market offering grab-and-go food options as well as Starbucks coffee.

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Americas Holiday Inn Brand Family senior vice president Heather Balsley said that the leisure market continues to grow twice as fast as the business market, and the company is able to capitalise on this by further expanding the Holiday Inn Club Vacations brand in top leisure destinations across the US.

"The Holiday Inn Club Vacations at Williamsburg Resort property offers spacious villa accommodations with access to many local attractions making it a strong addition to the growing Holiday Inn Club Vacations brand portfolio," Balsley added.

The Holiday Inn Club Vacations brand currently has eleven properties, including the Holiday Inn Club Vacations at Orange Lake Resort in Orlando and the Holiday Inn Club Vacations at Desert Club Resort in Las Vegas.