Ireland-based hotel technology provider Avvio has launched Allora, a new direct booking engine for hotels and accommodation providers.

Allora is the first such platform that uses Artificial Intelligence (AI) to learn and evolve from every previous online interaction to help create a better conversation between the hotel and the guest.

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The company’s team of developers took more than 18 months to develop the system, which is designed to provide Avvio partnering hotels with insights to drive direct booking and guest loyalty.

Using Learning Models and building on intelligence from Avvio’s hotel partner network, Allora analyses large volumes of data across hundreds of properties and helps improve performance by quickly identifying variations to help make predictions.

In a statement published on the company’s website, Avvio co-founder and CEO Frank Reeves said: “With bigger data, you unearth better patterns more quickly and rapid feedback leads to greater innovation. It enables each hotel to build on insights from across our network and drive precision with their own data. This boosts direct bookings and delivers a more personalised online service that reflects the exquisite experience hotel staff give to guests in-house.”

Allora’s Recommender Engine creates an optimised booking experience for each website visitor or guest based on individual needs and interests.

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In order to deliver such an experience, the system also tracks and analyses data across hundreds of properties, including geography, guest history, booking preferences, interactions on site and conversions, thereby increasing direct bookings and loyalty.

Founded in 2002, Avvio is a booking platform and digital agency for hotels and serviced apartment providers.