Marriott signs deal with Mori Trust to rebrand hotel in Japan
Marriott International has entered into an agreement with Mori Trust Group to convert the Gotenyama Garden Hotel Laforet Tokyo to Marriott's flagship Marriott Hotels & Resorts brand.
The Gotenyama Garden Hotel Laforet Tokyo will be rebranded as the Tokyo Marriott Hotel.
The hotel is currently being managed by Mori Trust and operated by Mori Trust Hotels & Resorts.
It features 38m² rooms, a bar, terrace and a 600m² atrium housing a restaurant and lounge.
The hotel will be renovated into a custom designed space that will represent the historical Shinagawa-Gotenyama region.
A waterfront chapel for hosting wedding ceremonies will also be added.
The rebranded and renovated Tokyo Marriott Hotel is expected to reopen in December 2013; however, reservations for rooms and weddings will begin in March 2013.
Mori Trust Hotels & Resorts president Miwako Date said that with this agreement with Marriott, the company aims to internationalise Tokyo in the Shinagawa-Gotenyama region.
"Taking advantage of its strategic location of Gotenyama, Trust Hotels & Resorts will work toward creating the new Tokyo Marriott Hotel that will be loved by people around the world."
With the addition of the Marriott Tokyo Hotel, Marriott Hotels & Resorts will have four Marriott-brand hotels in Japan, including properties in Okinawa, Nagoya and a property yet to be launched in Osaka in 2014.
The Marriott Tokyo Hotel will add to Marriott Hotels & Resorts' portfolio of more than 500 properties in 60 countries around the world.
Marriott International board vice-chairman John Marriott said the company looks forward to working with Mori Trust in Japan to rebrand and reopen the hotel in late 2013 as a Marriott Hotels & Resorts property.
Photo: Marriott International board vice-chairman John Marriott and Mori Trust Hotels & Resorts president Miwako Date signing the agreement for the Tokyo Marriott Hotel. Image courtesy of Marriott International.