Omni Hotels & Resorts has opened Omni Frisco Hotel at The Star, a 91-acre campus that hosts the world headquarters of the Dallas Cowboys in Frisco, Texas.

Besides the 300 luxurious guestrooms and other hotel amenities such as the rooftop pool, the Omni Frisco Hotel provides dining and retail experiences.

Omni Hotels & Resorts CEO Jim Caldwell said: “This is a project we’re so happy to finally unveil to our customers as well as the people of Frisco.

“So much thought and effort has gone into the design and execution of this hotel and we are thrilled to have such exceptional partners in the Dallas Cowboys. The Omni Frisco Hotel will truly be a destination for all things luxury in North Texas.”

Laura McKoy, creative director and vice president of interior design for Omni Hotels & Resorts, along with her team captured the Dallas Cowboys legacy in the room décor and throughout the hotel, while keeping Omni’s signature level of luxury and service at the forefront.

The hotel debuts Neighborhood Services as the featured dining experience in a partnership with restaurant entrepreneur, Nick Badovinus.

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Neighborhood Services at the Omni Frisco Hotel feature items such Butcher’s Meatballs, Crispy Asparagus, Butcher’s Burger and more in the menu.

The hotel has a rooftop pool bar and grill, called Edge Bar. Its menu will be continuously updated based on seasonal menu items

Besides, the Omni Frisco Hotel’s Lobby Bar features select wines curated by master sommelier, Drew Hendricks.

Omni Frisco also offers a retail experience with the Charlotte Jones Collection. Called after Dallas Cowboys executive vice president and chief brand officer Charlotte Jones Anderson, the luxury retail outlet serves as fashion destination for visitors of the hotel.