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Hotel design trends: character building
Award-winning practice Jestico + Whiles is celebrated for its playful take on hotel design. Abi Millar meets founding director John Whiles and associate director James Dilley to discuss how the firm is committed to replacing mediocrity with theatricality in its hotel projects across the globe.
Technology: access all areas
Despite the outlandish speculations regarding the hotels of the future, operators are going back to basics. Monika Nerger of Mandarin Oriental, Ingvar Herland of Peninsula Hotels and Fairmont’s Vineet Gupta discuss why connectivity and accessibility are today’s top priority.
Hotel financing: from East to West
A different kind of investor is becoming increasingly visible in the European hotel market. Philip Kleinfeld talks to Deloitte’s Nick van Marken and Arthur de Haast of Jones Lang LeSalle Hotels about the growing trend of hotel financing travelling from East to West, and what this means for owners, operators and the industry at large.
Marketing strategy: new frontiers
In 2011, Accor refocused its hotel business, with fresh objectives, a modified marketing identity and a new tagline. Andrea Ashfield asks global chief marketing officer Gregoire Champetier and Jean-Luc Chrétien, executive vice-president of sales, distribution and loyalty, what these changes will mean for the group’s sales and marketing strategy.
Hotel franchising: mutually beneficial
Across Europe, increasing numbers of hoteliers are turning to the franchising model well established in the US. With one in six hotel rooms under construction in Europe now carrying a Hilton Worldwide brand, Patrick Fitzgibbon explains why Europe represents a key growth area for the group and how developers can benefit from strong brand association.
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