A Copenhagen hotel chain hopes self-cleaning rooms will improve productivity and attract guests that are passionate about the environment.

Brøchner Hotels’ newest boutique hotel, Hotel Ottilia, features self-cleaning rooms thanks to a partnership with ACT.Global using its ACT CleanCoat surface technology.

The product innovation is a transparent and odourless coating applied to room surfaces, which once exposed to sunlight starts a photocatalytic reaction that decomposes microbes and purifies the air. The coating remains active for up to a year.

While this product has the potential to revolutionise cleaning and make a positive impact on the environment, cleaning staff will still be needed to change the bed linen, do the hoovering and wipe down surfaces – but productivity should be increased without the need for multiple cleaning products.

Smart substances will make hotels more sustainable

It is expected that switching to ACT CleanCoat technology will allow for faster, more sustainable, cleaning of hotels while cutting down on harmful chemicals.

This may be particularly helpful for guests allergic to standard cleaning chemicals and by using fewer chemicals and producing less waste, the hotel will be more attractive to the traveller looking for a ‘greener’ experience.

According to research by Booking.com , 87% of travellers claim they want to travel sustainably but 48% indicated that they never, rarely, or only sometimes manage to do so. Travellers claimed that cost was the biggest obstacle preventing them from travelling more sustainably.

Even though it is estimated that each room costs $2,500 to coat with ACT CleanCoat, the cost saved from labour is expected to act as a brake on the rising cost of rooms.

Brøchner is in a good position to influence other hotels

In such a saturated market, hotels are looking to stand out, especially with the increasing threat posed by room-sharing apps, such as Airbnb.

More and more hotels are trying to appeal to sustainable travellers with features such as sustainable building materials, energy efficient appliances and locally sourced ingredients.

Brøchner Hotels’ partnership with ACT.Global is an example of how the travel sector is looking to reduce its impact on the environment.

Brøchner currently owns six hotels, with a new luxury hostel set to open in 2019 and, as an early adopter of ACT CleanCoat, the brand’s future should be bright.

While there are some downsides to the substance – all furnishings need to be removed before room surfaces can be treated – it does nevertheless have the makings of a product with the potential to disrupt the hotel sector much further afield than Copenhagen.