View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. Comment
May 31, 2022

Thailand set to benefit from Russian travel ban in EU

Thailand could now potentially cater for many of these Russian visitors that now deem the logistics of travelling in Europe too difficult.

By Globaldata Travel and Tourism

According to GlobalData forecasts, Russian visitation to Thailand in 2022 is set to increase by 4421% year-on-year (YoY).

Free Report
img

Find tourism opportunities in the ASEAN region

Do you want clear and detailed insight into one of the world’s most exciting and burgeoning tourism destinations? Read GlobalData’s Association of South-East Asian nations (ASEAN) destination tourism market report for an analysis of destination markets, infrastructure and attractions, main and emerging source markets, as well as risks and opportunities in the ASEAN region. This report includes:
  • In-depth analysis of the ASEAN countries as tourist destinations
  • Detailed analysis of the key source markets, trends, and issues
  • Leveraging of GlobalData’s datasets to explore trends related to international arrivals and spending, tourism segments, construction, airlines, and hotel developments
  • Analysis of the COVID-19 pandemic impact on visitation to the region
  • Projections for tourism’s recovery in the coming years
The report uses primary consumer survey response data to look at behavioral trends among travelers, both in the region and its key source markets, and offers SWOT analysis of the region as a tourism destination. Use this report to better understand the challenges and growth opportunities for tourism-related operators in ASEAN, and see if you can make the most of this prospering destination.
by GlobalData
Enter your details here to receive your free Report.

Although Russian visitation to Thailand is predicted to only be at 29.2% of pre-pandemic (2019) levels in 2022, the projected jump from 10,000 visits in 2021, to 435,000 in 2022 hints to the fact that many Russians will be swapping sunny European destinations for beach holidays in Thailand this year. When looking at Cyprus, a top outbound destination for Russians prior to the crisis, visitation to the island nation is projected to drop by 42.6% YoY in 2022. Thailand could now potentially cater for many of these Russian visitors that now deem the logistics of travelling in Europe too difficult.

In 2022, Thailand is set to fully reopen its borders to international tourists, with no need for a negative pre-departure PCR test. Additionally, it has not placed any restrictions on Russia concerning the ongoing geopolitical crisis with Ukraine and has a tourism product that is naturally attractive to Russian travellers. These factors will likely combine to create a stiff YoY increase in Russian visitation to Thailand in 2022.

Thailand looks to be the ideal substitute

According to GlobalData’s Q3 2021 Consumer Survey, 61% of Russian respondents stated they typically take sun and beach trips, with this type of trip being the most popular for this market. Thailand is world-renowned for its sun and beach product, with locations such as Maya Beach and Monkey Bay attracting tourists from across the globe. Cultural trips are also popular with this market, with 39% of Russians stating they typically undertake this type of holiday. The highly unique culture in Thailand acts as a significant pull factor for international tourists with its Thai temples and palaces.

Tourism ministers in Thailand must now ensure they can capitalise on this demand by increasing direct flights from Russia, and ensuring aspects such as card payments can be accommodated across tourist hotspots, with Mastercard and Visa suspending services in Russia. In May 2022, Thailand’s Minister of Commerce stated that Thai banks had displayed interest in Russia’s proposal to introduce the Mir payment system for Russian travellers in Thailand and pledged to coordinate with the appropriate Tourism and Transport ministries to facilitate direct flights from Russia. This comment demonstrates that Thailand has acknowledged it now has a key opportunity to become a major destination for Russian travellers in the coming years.

With Russian travellers spending a total of $22.5bn in 2021, which put Russia in the top ten globally for total outbound tourist expenditure, Thailand could benefit significantly from the EU’s ban on Russian travel as the market is forced to change its preferred destinations due to the ongoing crisis.

Related Companies

Free Report
img

Find tourism opportunities in the ASEAN region

Do you want clear and detailed insight into one of the world’s most exciting and burgeoning tourism destinations? Read GlobalData’s Association of South-East Asian nations (ASEAN) destination tourism market report for an analysis of destination markets, infrastructure and attractions, main and emerging source markets, as well as risks and opportunities in the ASEAN region. This report includes:
  • In-depth analysis of the ASEAN countries as tourist destinations
  • Detailed analysis of the key source markets, trends, and issues
  • Leveraging of GlobalData’s datasets to explore trends related to international arrivals and spending, tourism segments, construction, airlines, and hotel developments
  • Analysis of the COVID-19 pandemic impact on visitation to the region
  • Projections for tourism’s recovery in the coming years
The report uses primary consumer survey response data to look at behavioral trends among travelers, both in the region and its key source markets, and offers SWOT analysis of the region as a tourism destination. Use this report to better understand the challenges and growth opportunities for tourism-related operators in ASEAN, and see if you can make the most of this prospering destination.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Hotel Management Network