Aruba, a Hewlett Packard Enterprise company (NYSE:HPE), today announced the next wave of its Aruba Mobile Engagement solution with the introduction of the industry’s first cloud-based beacon management solution designed for multivendor Wi-Fi networks and beacon analytics.

Additionally, Aruba expanded its app developer partner programme for the Meridian Mobile App Platform to accelerate innovation of location-based mobile apps, allowing organisations to better engage with employees or customers, and thereby, improving efficiency.

Since its introduction in November 2014, Aruba Mobile Engagement, powered by Aruba Beacons and the Meridian Mobile App platform, has improved customer satisfaction in such diverse organisations as Levi’s Stadium and Orlando International Airport. By directly interacting with customers via their mobile devices based on the customers’ in-venue location and their personalised preferences, Aruba Mobile Engagement is designed to enhance customer experiences and revenue opportunities for the venue operators.

As the Aruba Mobile Engagement solution grows in popularity, deployments are growing larger in scale, increasing IT management complexity and challenges. The new Aruba Sensor is designed to dramatically reduce this IT overhead, making it easy to manage all beacons from a single location. Aruba estimates approximately 48 hours of time savings in a 1,000 beacon deployment during a single maintenance window.