Sophistication in Stock with ITC Natural Luxury Flooring

The presentation at Domotex by ITC Natural Luxury Flooring is a showcase of sophistication by a company that is building its presence in the UK market and launching several new ranges to earn consumers’ attention.

“We are making a serious commitment to the UK and seeing strong growth in sales as we build our portfolio of stylish products for this discerning market,” said CEO Raymond Van Dijk.

ITC Natural Luxury Flooring opened a UK warehouse near Bristol in November and is offering rapid delivery from stock and a cut-length service across several ranges throughout the UK.

Carbernet is another new nylon broadloom with a super fine finish and a neat low pile that makes it an excellent performance velvet option in its eight chic colours.

“We are making a serious commitment to the UK and seeing strong growth in sales as we build our portfolio of stylish products for this discerning market,” says CEO Raymond Van Dijk of ITC Natural Luxury Flooring.

The luxurious Gloss range was first seen last year and achieved a prestigious Flooring Innovation Award for the company’s new modified polyester yarn which has been engineered to give rich texture and soft comfort while offering resilience and cleanability. For 2020, eight new colours are coming into the mix to add richer, warmer tones to a total of 16 options.

For a totally different texture, the newest 100% wool offer from ITC Natural Luxury Flooring is Elba, a smart chunky flatweave in five natural colours at 5m width. Made-to-measure rugs are also now available on all the company’s broadloom ranges with an exclusive range of smart finishing tapes.

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