Red Rock Resorts has been granted a patent for a networked computer system that provides promotional awards to casino patrons. The system includes a promotions management server that selects awards based on patron activity data and displays animated sequences on gaming devices to notify patrons of their awards. GlobalData’s report on Red Rock Resorts gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Red Rock Resorts, Cashless payment settlement was a key innovation area identified from patents. Red Rock Resorts's grant share as of May 2024 was 19%. Grant share is based on the ratio of number of grants to total number of patents.
Networked computer system for providing promotional awards to casino patrons
A recently granted patent (Publication Number: US11978314B2) describes a networked computer system designed to provide promotional awards to casino patrons. The system includes a player tracking server connected to gaming devices, a database with escrowed award records, and a promotions management computer server. The processor in the promotions management server executes an algorithm to detect patron activity, determine qualifying promotional events, select promotional awards, generate escrowed award records, and display animated sequences on gaming devices. The system also allows for modifying award records based on events like card-out occurrences and selecting awards randomly or based on patron ranking levels and liability values associated with promotional awards.
Furthermore, the patent details a method of operating the networked computer system and a non-transitory computer-readable storage media with computer-executable instructions for the system's operation. The method involves receiving activity signals from the player tracking server, determining qualifying promotional events, selecting awards, generating escrowed award records, and displaying animated sequences on gaming devices. The instructions also cover modifying award records based on specific events, randomly selecting awards, choosing awards based on patron ranking levels, and determining award liability values to select appropriate promotional awards. The system aims to enhance the casino experience by efficiently managing promotional awards and engaging patrons through interactive displays on gaming devices, ultimately improving customer satisfaction and loyalty within the casino environment.
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