The travel & tourism industry plays a key role in Bosnia and Herzegovina’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to Bosnia and Herzegovina in its Travel & Tourism in Bosnia and Herzegovina 2023 report. Buy the report here.
In 2023, projections show that international arrivals in Bosnia and Herzegovina are expected to have grown by 44%.
Bosnia and Herzegovina does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of Bosnia and Herzegovina, nine of the top ten source markets are located in Europe.
However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for Bosnia and Herzegovina as a destination.
According to GlobalData’s report, Travel & Tourism in Bosnia and Herzegovina 2023, the country’s leading source markets include Serbia, Croatia, Turkiye, Slovenia and Germany among others.
For more detailed analysis of the source markets for Bosnia and Herzegovina, buy GlobalData’s Travel & Tourism in Bosnia and Herzegovina 2023 report.
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