The travel & tourism industry plays a key role in China’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to China in its Travel & Tourism in China report. Buy the report here.
In 2022, international arrivals in China declined by 43%.
China does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of China, six of the top ten source markets are located in Asia Pacific.
However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for China as a destination.
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According to GlobalData’s report, Travel & Tourism in China, the country’s leading source markets include Hong Kong, Macao, Taiwan, the US and Russia among others.
For more detailed analysis of the source markets for China, buy GlobalData’s Travel & Tourism in China.
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