Europe’s tourism & leisure industry saw a rise of 15.1% in overall deal activity during Q4 2019, when compared to the four-quarter average, according to GlobalData’s deals database.

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A total of 122 deals worth $11.82bn were announced for the region during Q4 2019, against the last four-quarter average of 106 deals.

Of all the deal types, M&A saw most activity in Q4 2019 with 95, representing a 77.9% share for the region.

In second place was private equity with 14 deals, followed by venture financing deals with 13 transactions, respectively capturing an 11.5% and 10.7% share of the overall deal activity for the quarter.

In terms of value of deals, M&A was the leading category in Europe’s tourism & leisure industry with $10.81bn, while private equity and venture financing deals totalled $960.84m and $52.77m, respectively.

Europe tourism & leisure industry deals in Q4 2019: Top deals

The top five tourism & leisure deals accounted for 80.1% of the overall value during Q4 2019.

The combined value of the top five tourism & leisure deals stood at $9.47bn, against the overall value of $11.82bn recorded for the quarter.

The top five tourism & leisure industry deals of Q4 2019 tracked by GlobalData were:

1) ‘s $6bn merger of The Stars Group and Flutter Entertainment

2) The $1.32bn acquisition of Orbis by AccorInvest

3) Bernard Arnault Group’s $874.58m acquisition of AC Milan

4) The $781.47m acquisition of Deutsche Hospitality by China Lodging Holdings Singapore(Singapore)

5) Silver Lake Partners’s private equity deal with City Football Group for $500m.

Verdict deals analysis methodology

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.