Analysis

  • Branded for Success

    Two years ago Starwood realised that its guests were unable to give a clear definition of their experience. Since bringing in a branding expert, feedback suggests that its image is...

  • Upgrading the IT Experience

    A successful IT strategy can provide a competitive edge, says Monika Nerger, from the Mandarin Oriental. She tells Jim Banks about the advantages and explains the need for greater integration...

  • Timeshare Cleans Up its Act

    Today timeshare is winning holidaymakers over with excellent service, value for money and flexibility. Rebecca Burgess finds out what the industry has done to improve its image.

  • Serving from the Heart

    Rajul Chande talks to Simon Hirst, general manager at One Aldwych, about hotel management and what keeps him motivated.

  • Satisfaction Guaranteed

    Customer satisfaction is important to hotel management development, but a representative sample needs to be collected. Nigel Hill describes how managers should effectively measure customer response and how this can...

  • How Secure is Your Hotel?

    Bugging in hotel conference rooms can pose a threat to the security of important information. Roger Bescoby of Talk Safe UK explains how managers can ensure that their hotel is...

  • A Hospitable Europe

    The European hospitality industry has seen a recent boost in profitability, particularly in Germany and the UK. Kathryn Pretzel-Shiels expands on the results of the 2006 American Express Hospitality Monitor...

  • Why Are Hotel Proprietors Like Ostriches?

    Effective marketing strategies are a good way of increasing the revenue of a hotel or hospitality business. Michael Cockman explores the issues that hotel owners need to confront in order...

  • Online Marketing Boosts Hotel Profits

    Online marketing and campaigns can offer hefty financial benefits to those in the hotels industry. Mathieu Staat describes how by installing marketing software Neolane, Accor saved around £135,000 in the...

  • The IT Advantage

    Technology has an impact on the hotel industry at all levels. Its deployment within a property can certainly be an important differentiator.

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