Accenture has aided Radisson Hotel Group in the Americas to develop and implement a new digital customer relationship management platform and mobile application.

Due to a single, scalable system, the hotel company’s franchisees and owners can easily to do business with the global hotel group.

Furthermore, the new platform aids in driving sales growth, whilst ensuring standardised operations.

Accenture helped the hotel company to deploy cloud-based solution across its Americas portfolio including Radisson, Radisson RED, Park Inn by Radisson, Radisson Blu, and Country Inn & Suites by Radisson.

Radisson Hotel Group president for Americas Ken Greene said: “We continue to look at all the investments we are making through the lens of our owners and franchisees and this new platform allows us to dramatically standardize, digitize and automate our owner, franchisee, and global sales engagement model.

“We look forward to continuing our collaboration with Accenture to improve efficiencies across the company and fuel our future growth plans.”

Under this project, Accenture aided in the development of “Community by Radisson Hotel Group,” an owner / management facing website that offers a personalised, cross-functional approach.

This functionality helps to improve the owner and franchisee experience.

Developed on Salesforce Sales Cloud and Salesforce Community Cloud, the solution helps owners and franchisees to consistently onboard hotels, maintain brand standards, besides quickly respond to sales opportunities.

For the hotel group’s employees, the platform digitises internal processes to reduce operational costs, helps to quickly close deals for new or renewed properties, and interfaces with owners, franchisees, and hotel sales customers , thereby providing better connection with their corporate contacts.

Radisson Hotel Group senior vice president of franchise operations for Americas Aly El-Bassuni said: “With Accenture’s help, we’ve developed a solution that consolidates the franchise-owner touchpoints into a single portal that provides standardized processes for operational effectiveness.

“The single-platform solution gives our franchisees the ability to analyze, consolidate and segment system data to personalize the right experience at the right time, enhancing their decision-making capabilities and enabling them to respond more quickly to ever-changing guest expectations.”