Accor launches new hotel brand Emblems Collection
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Accor launches new hotel brand Emblems Collection

23 Nov 2021 (Last Updated November 23rd, 2021 14:51)

Accor plans to grow Emblems Collection brand to 60 properties across the world by 2030.

Accor launches new hotel brand Emblems Collection
Guiyang Art Centre Hotel, Emblems Collection in China’s Guizhou province, is the new brand’s first hotel. Credit: CNW Group/Accor.

Hospitality group Accor has launched Emblems Collection, its new portfolio of boutique hotels and luxurious resorts.

As part of the launch, the company announced its first flagship hotel Guiyang Art Centre Hotel, Emblems Collection in China’s Guizhou province.

Scheduled to open in December next year, the hotel will feature 64 suites and two ballrooms.

Guest amenities at the new hotel include swimming pool, spa and fitness area, bars, lounges and restaurants.

Accor chairman and CEO Sébastien Bazin said: “Emblems Collection adds a fresh and exciting new dimension to Accor’s luxury offerings. A key focus of our growth and development strategy is to add aggressively across our strongest lines and leading business accelerators, which includes luxury as well as collection brands, while ensuring all 40+ brands in our global network continue to grow, evolve and flourish.

“The hotels we will feature in Emblems Collection are those sought out by travellers who appreciate high-end, boutique-style experiences, as well as by hoteliers who cherish the independent brands they’ve built while desiring the benefits that come with a global partner.”

Emblems Collection will comprise three categories: Emblems Collection Heritage, Emblems Collection Retreat and Emblems Collection Signature.

Accord plans to expand the luxury brand to 60 properties globally by 2030.

For Emblems Collection Heritage or Emblems Collection Signature, the company targets Paris and Prague as suitable locations.

Potential cities for these categories include London, Amsterdam, Berlin, Madrid, Marrakech, Cairo, Amman, Doha, Moscow, Bangkok, Seoul, Sydney, Montréal, New York, Havana, among others.

Accor shortlisted Tuscany, Mykonos, Bodrum, Algarve, Bali, Australia’s Gold Coast and Mexico’s Riviera Maya as destinations for Emblems Collection Retreat.