Hospitality franchisor Choice Hotels has awarded franchise agreements to VRL Hotels, led by Victor Patel, for new Cambria Hotels in Tennessee, US.

As part of the agreement, Patel will develop new Cambria Hotels in Gatlinburg and Pigeon Forge cities.

Choice Hotels upscale brands development senior vice-president Mark Shalala said: “The Cambria Hotels brand had robust development activity heading into the recent downturn, and we continue to grow despite the current challenging landscape.

“Since June, we’ve added five new hotels coast to coast — from Madeira Beach, Florida to Sonoma, California — and our developers continue to be heavily invested in the growth of the brand, as evidenced by these new franchise agreements in two highly sought-after leisure markets in Tennessee.

“We look forward to building on our success as we close out the year and begin a new one with more excitement on the horizon for the brand.”

Scheduled for opening in 2022, the proposed Cambria Hotel Gatlinburg will feature a rooftop bar and restaurant.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Meanwhile, the proposed Cambria Hotel in Pigeon Forge is expected to open in 2024.

The two proposed hotels will be equipped with indoor and outdoor spaces, spa-style bathrooms with Bluetooth mirrors, on-site dining, multi-function meeting and event space and an advanced fitness centre.

Both the hotels will have 140 rooms and will take part in Choice Hotels’ Commitment to Clean initiative.

In July this year, Cambria Hotels opened a new location at Greenville in South Carolina for leisure and business travellers.