Cendyn, a cloud-based software and services provider of hotel CRM and sales platforms, has released its Cendyn eNgage guest intelligence solution, which features enhanced user interface, reporting, rules engine and personalisation options.

To be used along with Cendyn’s eInsight hotel CRM, eNgage will guide hotel’s staff to create authentic, meaningful encounters and upsell offerings based on guest history, preferences and loyalty status.

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The application features configurable messaging prompts and data displays, and  can be accessed from any device.

eNgage integrates seamlessly with other hotel systems, thereby ensuring the precision and completion of guest information for all team members at every point of the guest journey.

Cendyn president and CEO Charles Deyo said: “The right approach to personalization is critical for hotels to balance customers’ increasing demand for unique, tailored experiences and apprehension around the use of personal data.

“Cendyn’s eNgage solution helps hotels navigate this elegantly with customer service and upselling, so guests feel known and valued, not overly monitored. Our technology will always strive to enhance the strength of hospitality teams and help them put the guest at the forefront of what they do.”

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Cendyn develops integrated technology platforms for driving marketing, sales and event performance in the travel and hospitality industry.

The Cendyn Hospitality Cloud provides software and services in the industry, spanning hotel marketing, guest engagement, group sales and event management.

Cendyn has over 30,000 hotel clients in 143 countries with offices in Boca Raton, Atlanta, Boston, San Diego, Toronto, Whistler, London, Munich and Singapore.