Technology is in constant flux, providing numerous new opportunities for development in online travel sales. Online travel is being reshaped constantly, including the introduction of AI to enhance data collection, and the rise of aggregator sites. Traders that operate exclusively online typically have fewer resources tied up in expenses such as rent, allowing a more flexible business in an ever-changing environment.

Preference for personalized service gives companies new means for development

GlobalData’s Key Trends in Online Travel explores online travel and the trends and challenges faced during the digitization of the industry. The two main challenges faced by online travel companies are control over price and availability, and management of website content.

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Tourism companies need to be keenly aware of pricing, and monitor destination competitiveness to ensure success. Loyalty programmes are set to be a key way to drive customer loyalty and reduce switching to other providers. Creating a personalized experience is key, and keeping online reward systems updated is imperative.

Key highlights of this report include:

  • Find out why travelers want to be in charge of their experience, requiring companies to adapt and change
  • Gain insight into OT leading players and participants
  • Understand key trends and drivers, and align services accordingly
  • Identify trends, issues, and challenges facing online travel companies

Use this report to gain an understanding of the OT market and its dynamics. Use historical and forecast data to predict trends and find investment opportunities. Gain a competitive advantage by understanding consumer needs.

 

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