Key US Hotel Performance Metrics Rise

31st January 2011 (Last Updated January 31st, 2011 18:30)

During the week ending 22 January 2011, US hotel occupancy increased by 6.5%, its average daily rate (ADR) was up by 2.6% and revenue per available room (revPAR) increased by 9.3% compared with the same week in 2009, according to a STR Global report. The year-on-year compa

During the week ending 22 January 2011, US hotel occupancy increased by 6.5%, its average daily rate (ADR) was up by 2.6% and revenue per available room (revPAR) increased by 9.3% compared with the same week in 2009, according to a STR Global report.

The year-on-year comparisons study revealed that US occupancy rose to 49.8%, ADR to $96.39 and revPAR reached $47.99.

Among the top 25 US markets, San Francisco / San Mateo achieved the largest increases in all three key performance metrics, registering an occupancy rise of 16.2% to 67.8%, an ADR increase of 13.6% to $138.21, and a revPAR rise of 32.1% to $93.68.

Norfolk-Virginia Beach reported the largest ADR fall of 6.5% to $66.45, followed by Phoenix, which dropped 2.5% to $116.89 and Orlando, which fell by 2% to $101.08.

US markets that recorded the highest revPAR increase include Oahu Island, which increased 24.6% to $138.64, Atlanta, which was up 18.1% to $46.72; Dallas, which rose 17% to $54.06, Los Angeles, which was up by 17% to $82.38, and Anaheim-Santa Ana, which increased by 15.5% to stand at $60.84.