Sofitel Appeals to Good Scents

13th August 2007 (Last Updated August 13th, 2007 06:10)

Sofitel's latest addition to its Australian hotels is not to be sniffed at. The chain is introducing a series of 'signature scents' to its seven Australian properties, designed to motivate, uplift and increase memory. National director of sales and marketing in Australia Andre

Sofitel’s latest addition to its Australian hotels is not to be sniffed at.

The chain is introducing a series of ‘signature scents’ to its seven Australian properties, designed to motivate, uplift and increase memory.

National director of sales and marketing in Australia Andrew Loader says fragrances will be incorporated into foyers, conference facilities, premium rooms, VIPs and suites, following a successful trail of the technology earlier this year.

“Stimulating all five senses greatly impacts on how our guests feel and behave, but research shows that the sense most often left to chance – smell – actually accounts for more than 70% of what our emotions are based on,” Loader says.

“Our vision is for guests to select their preferred fragrance as easy as they would room service or the morning paper for a personalised stay. From creating a relaxed, romantic atmosphere in a suite to enhancing memory and the attention span of delegates using a function room for a meeting or conference, the applications are endless.”

While fragrances have been used in hotels for some time, Sofitel has updated its diffusion method, switching from traditional oil burners and candles to electric ‘Scentjet’ or ‘Scent Cones’, by scent specialists Brandaroma, to ensure a ‘timely burst of fragrance’.

Reported by Elizabeth Clifford-Marsh