Best Western Hotels has reported strong growth in Great Britain for the first half of 2007, with online sales driving booking figures.
The chain, which has 290 hotels across England, Wales, Scotland and the Channel Islands, has seen a 47% increase in group bookings since the beginning of the year.
More customers are choosing to make bookings online, with reservation call centre sales down 4%. Online bookings via the company website have increased 43%, growing to 47% over the summer.
Best Western GB CEO David Clarke says the company is “delighted” with the sales figures, especially considering recent bad weather across the country.
“It is encouraging to see that redesign of the website and investing in new routes to the market have both made a positive impact with the increase in online sales,” he says.
“We are certainly doing something right both at central office and at all of our individually owned hotels.”
Reported by Elizabeth Clifford-Marsh