Hotel chain Starwood Hotels & Resorts Worldwide has signed a franchise agreement for its second Sheraton Hotel, the Athlone in Ireland.
Starwood will open the hotel in 2008. It is currently working on the hotel’s redevelopment with property company Charleen as part of a restaurant, retail, car parking and accommodation package valued at €100m.
It is Starwood’s fourth purchase in Ireland – it follows the opening of the Seraton Fota Island Hotel & Spa in Cork.
Located in the centre of Ireland, Starwood hopes to benefit from tourists visiting the River Shannon and growing numbers of business travellers following recent company openings in the region.
Reported by Penny Jones