Travelodge is offering members of the public £25m for finding new sites for its hotels across the UK.
The budget chain, which operates 321 hotels, plans to open 500 new UK properties by 2020 and is appealing to the public to help it identify sites.
Individuals can earn up to £150,000 for finding a new or existing location which results in the opening of a Travelodge.
The size of the reward is determined by the number of bedrooms in each hotel, with the chain prepared to pay £500 a room.
Travelodge property director Paul Harvey says the scheme hopes to harness the power of local knowledge.
“We’re on a mission to open more UK hotels than any other company in history and would like our customers, staff and the general public to get involved,” Harvey says.
“We have a fantastic property team what is already working on hundreds of sites, but you can’t beat local people for local knowledge.”
By staff writer