Lodging Interactive, the internet marketing provider, has launched its Search and Social Media Marketing Service to help hoteliers optimise search engine results and manage their reputation on social networking websites.
Lodging Interactive president DJ Vallauri says the tool will not replace commercial advertising, but will reinforce a commercial message and determine a sale.
“Social media websites and specifically user-generated content sites continue to evolve and are becoming increasingly important in the travel industry by having a direct affect on consumer buying decisions,” Vallauri says.
“It’s only natural for hotels to start leveraging the enormous reach of these sites.”
Vallauri says the service enables hotels to monitor online chatter and join the conversation consumers are having about them.
“By being proactive and utilising our social networking tools, hoteliers can improve their guest services and stay in the loop while influencing new revenue opportunities,” Vallauri says.
By Elizabeth Clifford-Marsh