Travellers use the smell of a hotel room to gauge whether it is clean or not, results of a recent survey show.
Hampton Hotels quizzed guests about hotel room smells and found 86% of travellers say the smell of fresh air and linens is a better indicator of how clean a room is than a strong smell of cleaning products.
Over half of travellers prefer their room to smell of nothing at all, while 25% like the smell of air freshener, 7% an exotic or tropical smell and 2% like rooms to smell like a new car.
With Procter & Gamble’s Febreze Linen and Sky brand, Hampton have created Non-Scents, a freshening programme designed to leave its hotel rooms smelling like nothing but clean air.
The programme has been rolled out across all of the chains 1,450 hotels.
By Elizabeth Clifford-Marsh