The Holiday Inn family of hotels is being re-launched and re-branded by group operator InterContinental Hotels Group (IHG).
The re-brand will focus on redesigning signage, upgrading bedding and showers and improving customer service standards.
IHG says owners and franchisees will invest up to US$1bn in the overhaul over the next three years, while it will contribute £30m to accelerate the process.
The group says the re-branding exercise will allow Holiday Inn hotels to generate significantly higher RevPAR, leading to an enhanced investment return for owners.
IHG chief executive Andrew Cosslett says the re-launch will ensure the Holiday Inn retains its leading position in the hotel industry.
“We have spent a considerable amount of time getting the facts and the insights to enable us to make these changes, in partnership with our owners,” Cosslett says.
“The changes we are making will ensure the Holiday Inn brand goes forward into the future with a strong and confident new image.
“We want our guests to get as much enjoyment from Holiday Inn hotels over the next 50 years as they have over the last 50”.
All Holiday Inn, Express by Holiday Inn and Holiday Inn Express hotels are expected to have implemented the changes by the end of 2010.
By staff writer