Global hotel operator Best Western has launched a new upper mid-scale hotel concept.
The 100-room Atria prototype offers developers the opportunity to enter the upper mid-scale market at a cost of US$85,00 to US$90,000 per key, as opposed to comparable hotel costs of more than US$100,000 per key, Best Western president David Kong says.
“The Atria prototype is flexible, functional and extremely cost-effective, so it will succeed in a variety of markets,” Kong says.
Guestrooms are designed around a loft concept with a frosted glass half-wall separating the living and sleeping areas.
Kong says the first Atria is expected to open in 2008.
By staff writer