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Digital Guest Engagement
Following a survey of adult sleep patterns, UK hotel chain Travelodge is trialling guest pyjamas purported to aid sleep. Travelodge says a survey of 3,000 adults showed a quarter of people's sleep is disrupted by itchy bedclothes, with two thirds disturbed by temperature fluctuations.
Following a survey of adult sleep patterns, UK hotel chain Travelodge is trialling guest pyjamas purported to aid sleep.
Travelodge says a survey of 3,000 adults showed a quarter of people’s sleep is disrupted by itchy bedclothes, with two thirds disturbed by temperature fluctuations.
The full-body sleep suits are made from DermaSilk – a natural, knitted silk – which allows the skin to breathe, regulate body temperature and maintain its moisture balance, Travelodge says.
The outfit consists of leggings, a long-sleeved tee-shirt, gloves, socks and a facial mask.
Five hotels are taking part in the trial, giving the sleep suits to guests free of charge.
By Elizabeth Clifford-Marsh
Digital Guest Engagement
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