Crowne Plaza Introduces Women-Friendly Hotel Floors

7th August 2008 (Last Updated August 7th, 2008 18:30)

Crowne Plaza Hotels has decided to increase its appeal to female travellers by introducing a Women’s Executive Level on the seventh floor of their Milwaukee hotel. The idea is an adaptation of a 25-year-old concept where many hotels had women only floors designed to provide a 'safe ha

Crowne Plaza Hotels has decided to increase its appeal to female travellers by introducing a Women’s Executive Level on the seventh floor of their Milwaukee hotel.

The idea is an adaptation of a 25-year-old concept where many hotels had women only floors designed to provide a ‘safe haven’ for women travellers. The original concept was eventually phased out amidst sexist claims in the mid 1980s.

The new concept created by Crowne Plaza is to create female-friendly enclaves, which offer services directly catered towards women.

The floor is, however, not off limits to men and men can still book a room on the floor.

President of Lane Hospitality, which manages the hotel, Bill DeForrest says he believes that many travelling women want privacy but not isolation. “We have created a hybrid that avoids fencing off a floor for female travellers,” he said.

Amenities exclusive to women include: a Victoria’s Secret robe, blow dryer, vanity mirrors, bath salts and access to 24/7 fitness facilities.

Similar facilities exist in the Crowne Plaza Washington and in the Crowne Plaza Bloomington.

By Daniel Garrun