Crowne Plaza Hotels has decided to increase its appeal to female travellers by introducing a Women’s Executive Level on the seventh floor of their Milwaukee hotel.
The idea is an adaptation of a 25-year-old concept where many hotels had women only floors designed to provide a ‘safe haven’ for women travellers. The original concept was eventually phased out amidst sexist claims in the mid 1980s.
The new concept created by Crowne Plaza is to create female-friendly enclaves, which offer services directly catered towards women.
The floor is, however, not off limits to men and men can still book a room on the floor.
President of Lane Hospitality, which manages the hotel, Bill DeForrest says he believes that many travelling women want privacy but not isolation. “We have created a hybrid that avoids fencing off a floor for female travellers,” he said.
Amenities exclusive to women include: a Victoria’s Secret robe, blow dryer, vanity mirrors, bath salts and access to 24/7 fitness facilities.
Similar facilities exist in the Crowne Plaza Washington and in the Crowne Plaza Bloomington.
By Daniel Garrun