InterContinental Hotels Group (IHG) has launched a virtual model of a hotel on its website, inviting guests to comment on the environmentally friendly features it hopes to install in its properties over the next few years.
The Innovation Hotel features a green roof, planted with low-maintenance plants to improve the thermal performance of the hotel and reduce noise pollution; furniture made from recycled materials; low emission paint; carpets made from natural fibre such as horsehair; and the donation of food from the kitchens to local charities or food banks to cut wastage.
IHG says the features could be earmarked as standard across all IHG brands within the next few years.
IHG Senior Vice-President of corporate responsibility David Jerome says guests who do their bit for the environment at home are likely to be interested in doing the same when staying in a hotel.
“Responsible tourism is about growing in a way that makes sense for business while managing our impact on the environment and community,” he says.
“We want to know what ‘green’ features are important to guests before making them part of brand standards. This gives them a chance to weigh in with their ideas.”
IHG, owner of Holiday Inn, says it has 200 new build Holiday Inn prototypes open or under construction – which use 30 percent fewer materials to build and requires 20 percent less energy to run.
By staff writer