A third of travellers actively seek out environmentally friendly hotels, according to a recent survey by Deloitte.
The survey, which questioned 1,100 business travellers in the US, found 38 percent have researched green lodging facilities either online or by asking friends and relatives, while 28 percent say they would be willing to pay ten percent more to stay in a green lodging facility.
In addition, seven out of ten say they routinely turn off lights when leaving their hotel room and one in three adjusts air conditioning settings.
Business travellers expect hotels to recycle, use energy efficient lighting and feature energy efficient windows, Deloitte says.
Deloitte Hospitality leader Neale Redington says sustainability is a market imperative as customers increasingly hold hotels accountable for green practices.
“We found there is often a discrepancy between what travellers expect of hotels and the green initiatives that hotels ultimately undertake,” he says.
“Those that do the best job of delivering on their promises of sustainability will win the day with tomorrow’s increasingly discerning business travellers.”
By Elizabeth Clifford-Marsh