Starwood Hotels & Resorts Worldwide said it has completed the sale of its spa chain Bliss World holdings to Steiner Leisure for $100m.
The company sold Bliss World holdings so it could concentrate solely on its hospitality operations and hotel brands.
As part of the deal, Starwood is expected to offer Bliss and Remède spas and amenities at its W and St. Regis hotels. Aloft is another mid-scale boutique hotel under the Starwood brand, which will also continue to provide Bliss Tried+Blue products.
Starwood Hotels & Resorts Worldwide owns and operates 982 properties across the world including luxury hotels, retreats and residences such as Westin, Le Méridien and Sheraton.
Steiner Leisure is a provider of luxury spa services and products, and operates in over 175 venues, while Bliss is a spa and skincare company with hotel spa locations in luxury hotels, offering services and products under the Bliss and Remède Brands.
Starwood Hotels & Resorts Worldwide acquired Bliss spa from LVMH for a reported $25m in 2004 and launched Bliss Spas in several of its W Hotels.