Hawaii’s hotel market may be recovering after occupancy increased during four of the last five months, according to a new report by Hospitality Advisors.
Hotel occupancy stood at 66.5% in January this year, compared with 63.1% in the same period last year, according to the Associated Press.
The average daily room rate, however, dropped 10.4% to $176.88, which was caused by continued price discounting.
Revenue per available room fell by 5.6% to $117.63, owing to higher rate of occupancy coupled with lower room rates.
The report also said that state-wide room revenue fell by an estimated $9.3m to $206.7m.
Hotel occupancy was the highest at 72.1% in Oahu, followed by Maui, Kauai and the Big Island.