Hilton Worldwide has partnered with JetBlue Airways to become the first hotel partner for the airline’s customer loyalty programme TrueBlue.
Hilton HHonors, the guest loyalty reward programme for Hilton Worldwide’s portfolio of hotel brands, is also involved in the scheme.
Members of both programmes can earn TrueBlue points towards JetBlue Award flights for stays at over 3,500 hotels across Hilton Worldwide’s portfolio.
The members can also earn HHonors points as well as one TrueBlue point for every two US dollars spent at any hotel in the Hilton portfolio.
HHonors members can also convert their HHonors points into TrueBlue points at a special threshold of 5,000 HHonors points for 500 TrueBlue points until 15 July 2010.
Hilton HHonors is also offering a special Double Points promotion for TrueBlue members.
Hilton Worldwide is a global hospitality company comprising more than 3,500 hotels.