The 45ft real estate sign of Hollywood, located on a rugged section of the Hollywood Hills in Los Angeles, California, USA, may be converted into a 90ft-high, letter-shaped hotel complex.
The hotel idea was conceived by Danish architect Christian Bay-Jorgensen.
The Hollywood sign is owned by the City of Los Angeles although the area near the sign is held by an investment group, which plans to build mansions in front of the sign, blocking the view.
LA Council member Tom LaBonge is working with The Trust for Public Land to come up with $12.5m to buy the 138 acre site known as Cahuenga Peak.
The council has raised funds and needs almost $1m to reach its goal.
Chris Baumgart, chairman of the Hollywood Sign Trust, is sceptical about the 3D hotel project, according to digitaljournal.com.
Recently, residents raised $10,000 towards saving the sign, and the purchase of Cahuenga Peak.