A new Hispanic organisation, the Latino Hotel Association (LHA), has been launched in a bid to expand Latino ownership, leadership and commerce in the hotel industry.
The group will also educate Latinos about hotel ownership and will also assist them in networking with hotel corporations and suppliers.
The organisation’s sponsors include Hilton Worldwide, Hyatt Hotels, InterContinental Hotel Group and Wyndham Hotel Group.
LHA’s founding supporters include Carlson Hotels, Choice Hotels International, Marriott International and Starwood Hotels & Resorts.
The group will also work with American Hotel & Lodging Association to communicate the Latino community’s concerns to the US Congress and other governmental bodies.