Orlando Room Rates Rise on the Harry Potter Effect

22nd July 2010 (Last Updated July 22nd, 2010 18:30)

Room rates in the US city of Orlando, Florida, increased for the first time in two years following the opening of the new theme park The Wizarding World of Harry Potter on 16 June 2010. Occupancy levels stood at 66.1% in June, an increase of 4.2% from a year earlier in Orlando,

Room rates in the US city of Orlando, Florida, increased for the first time in two years following the opening of the new theme park The Wizarding World of Harry Potter on 16 June 2010.

Occupancy levels stood at 66.1% in June, an increase of 4.2% from a year earlier in Orlando, the nation’s second-biggest hotel market, according to Smith Travel Research.

The average daily room rate rose 2.1% in June to $91.07, the first such year-on-year improvement since June 2008.

Hotel occupancies will be at an all-time high in July, according to the Orlando Sentinel.