City & Country Hotels has chosen UK-based technology firm Guestline to provide integrated hotel management solutions to luxury five-star hotel The Wellesley and Number Ten Manchester Street in London.
Both properties are managed and operated by Bespoke Hotels.
The Royal Hotel in Cardiff and Wyck Hill House Hotel in the Cotswolds will also standardise technology platforms with Guestline solutions.
The properties will be equipped with the Guestline web-based property management system (PMS), distribution channel manager and payment card industry (PCI) compliance solution.
The deployment of these solutions removes the need to install servers on-site, which is vital for central London properties where floor space is expensive, claims Guestline.
Guestline PMS, with functions such as conference and banqueting, business analysis reporting, sales ledger and rate management, also comes with cross-selling functionalities.
The cross-selling functionalities allow direct communication with sister properties if the target hotel is full.
The Guestline distribution channel manager offers real-time availability to all online sales channels, and the PCI compliance solution prevents credit card fraud and ensures a secure direct connection with the hotel’s PMS.
City & Country Hotels group financial controller Peter Wilde said the company wanted to operate each hotel on a standalone managed basis, but with the option to offer rooms at the other hotel if one property was full.
"Using one centralised system provides the best all round option for our needs to standardise reporting, provide opportunities to expand our reservation delivery in the future and fully understand the value of our clients across our group," Wilde added.
Guestline managing director Phil Davidson said The Wellesley Hotel in London is a prestigious addition to the company’s five-star portfolio of clients, and further highlights its ability to cater to the five-star market.
"This is particularly important in the competitive central London area where the financial objectives of the hotel, along with the service and product offering, needs to be fully supported and underpinned by the hotel’s choice of property management system and distribution technology," Davidson added.