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August 15, 2012

COMO Hotels and Resorts unveils new brand identity

COMO Hotels and Resorts has launched an updated brand identity, under which its nine properties will keep their individual logos supported with ‘by COMO’.

By Srivani Venna

COMO Hotels and Resorts has launched an updated brand identity, under which its nine properties will keep their individual logos supported with ‘by COMO’.

The hotel group in Singapore said it is also launching a new website for its guests to stay connected with COMO properties.

The new website will feature content such as locally-researched destination guides, chef profiles and downloadable COMO Shambhala Cuisine recipes.

According to COMO, the website also features a new blog, which covers destination news and the group’s hallmarks of wellness, cuisine, lifestyle, adventure and culture.

COMO Hotels and Resorts global marketing director Gabriela Henrichwark said the aim of the new, user-friendly website is to enable comprehensive travel planning, from research to booking.

"Our fresh branding retains each property’s uniqueness while extending COMO’s group-wide promise of a highly personalised, luxury travel experience," Henrichwark said.

The new ‘by COMO’ identity is being launched globally.

Through the company’s new website as well as the group’s wellness brand, COMO Shambhala, the new ‘by COMO’ identity is being launched globally.

COMO Hotels and Resorts’ portfolio consists of The Halkin by COMO in London, two Metropolitan by COMO properties in Bangkok and London, Parrot Cay by COMO in the Turks and Caicos, Cocoa Island by COMO in the Maldives, and two Uma by COMO resorts in Bali and Bhutan. The company also manages COMO Shambhala Estate in Bali with its sister brand COMO Shambhala.

The Uma by COMO, Punakha will open in Bhutan in September 2012, followed by hotels in Phuket and other key destinations in 2013.

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