Holiday Inn, an official hotel provider to the London 2012 Olympic and Paralympic Games, has unveiled an augmented reality hotel in London, which features virtual versions of some of the UK’s top athletes.
The hotel allows guests to see London 2012 Olympic and Paralympic athletes in virtual action in the reception, corridors and bedrooms of the Holiday Inn London Kensington Forum using their smartphones or tablets.
Looking through their smart devices, guests will be able to see British windsurfer Nick Dempsey ‘windsurfing’ in a bedroom with a bed sheet, as well as four times BMX World Champion Shanaze Reade performing tricks on her bike in the lobby.
The guests will also be able to see Will Bayley hitting table tennis balls behind reception and UK long-jump record holder Chris Tomlinson jumping in a corridor.
The augmented reality hotel will also allow guests to have their picture taken with all four of the athlete ‘auras’ and share it with friends and family through social networks.
Holiday Inn spokesperson Mike Greenup said augmented reality gives guests a behind the scenes look at real athletes as they prepare for London 2012 in and around the hotel.
Holiday Inn has created the hotel using an augmented reality platform that integrates virtual content into the real world.
The hotel brand, which forms part of the British InterContinental Hotels Group, will also work with London’s Olympic organisers to host athletes in the Olympic and Paralympic Village during the Games.