Starwood Hotels & Resorts has announced plans to open 25 new hotels in Europe over the next four years and 80 new hotels in 2012, globally.
The company’s focus on key markets, including Russia, Ukraine and Turkey, is helping it to accelerate growth in Europe.
Starwood has already opened two new flagship hotels in Europe this year with a W hotel in Paris, France and a Le Méridien hotel in Istanbul, Turkey.
The company said with openings in Moscow, Rostov-on-Don, Perm and Kiev, the group will double its portfolio in Russia and Ukraine by 2014.
With four new hotels opening in a three-year period, Starwood is expanding its pipeline aggressively in Turkey including the recent debut of Le Méridien Istanbul Etiler.
Following the launch of the W brand in Europe four years ago, Starwood has opened new W hotels in London, Barcelona, St Petersburg, Istanbul and recently in Paris with the new W Paris – Opéra.
Two new additional hotel openings will include W Hotels in Europe in 2013 with the W Milan and the W Verbier Retreat & Spa in Switzerland.
Starwood has invested more than $100m to renovate and restore some of its hotels including the Grand Hotel in Florence, which re-opened in 2011 as a St Regis hotel, as well as the Hotel Alfonso XIII in Seville, Hotel Maria Cristina in San Sebastian and Hotel Gritti Palace in Venice.
The company is currently renovating the Sheraton Edinburgh, the UK’s flagship Sheraton Hotel.
Mid-market hotels account for over 25% of Starwood’s global development pipeline and the company plans to open its 250th mid-market hotel this year.