Starwood Hotels has partnered with mobile application development firm Bottle Rocket to design and develop a new application for iPhone and iPod Touch for the hotel group’s loyalty programme Starwood Preferred Guest (SPG).
The new application uses state-aware technology to create an interface that unites all nine of Starwood’s lifestyle brands and its 1,100 hotels and resorts.
New features of the application include finding hotels by airport code or map and a streamlined home screen with ’tiles’ that are easily tapped or swiped to access frequent requests such as account information, upcoming stays, customer support and special offers.
According to Starwood, the application starts 48 hours before a guest is scheduled to arrive at a Starwood hotel or resort and sends a push notification.
The ‘My Stay’ interface of the application has home-screen access to key information such as hotel address in both English and the local language, as well as weather, directions and hotel amenities.
Upon arrival, the guest is provided with information such as the room number, on and off-property dining and activity suggestions, and in-app access to social media channels such as FourSquare and Facebook.
The application also offers an ‘Explore’ tab that provides customised hotel recommendations based on individual preferences, when users do not have a specific destination in mind.
Guests can use the application to store all relevant information about their SPG profile and upcoming and past stays, as well as send hotel confirmation or other details to anyone through text or email.
Currently available from the App Store on iPhone, iPod Touch and iPad, the application is offered in English worldwide, and will be updated with additional versions throughout 2012 in Mandarin Chinese, Japanese and the Romance languages, Starwood said.