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July 24, 2012

W Hotels signs agreement to introduce new hotel in Bogota, Colombia

W Hotels, a brand of Starwood Hotels & Resorts Worldwide, has entered into an agreement with Terranum Hotels to debut a new hotel in Bogota, Colombia.

By Srivani Venna

W Hotels, a brand of Starwood Hotels & Resorts Worldwide, has entered into an agreement with Terranum Hotels to debut a new hotel in Bogota, Colombia.

The new 168-room W Bogota, expected to open in 2014, will be part of a larger mixed-use development, which will also include office space and retail.

Starwood Hotels & Resorts Latin America acquisitions and development vice president Ricardo Suarez said the signing emphasises the company’s goal to expand in Latin America, and is a crucial part of its overall growth strategy to introduce its brands into burgeoning cities around the globe.

"Colombia, at the crossroads between the Americas, draws a diverse set of cultures for both business and leisure travel, and provides an ideal foothold as we continue to grow our pipeline in the region," Suarez added.

W Bogota, which will be located in the heart of the Usaquen district, one of the premium areas in Colombia’s capital city, and close to the El Dorado International Airport, will be designed by New York-based Studio Gaia.

The hotel will offer 20 suites and one Extreme Wow Suite, the W Lounge experience, a restaurant and nightclub, a spa, 3,000ft² fitness centre and a venue for meetings with more than 12,000ft² of function space including five meeting rooms.

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Terranum Hotels develops brand-affiliated hotels in Latin America and has three hotels currently under construction.

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