Westin Hotels & Resorts, a brand of Starwood Hotels & Resorts Worldwide, has unveiled a new public space concept with natural design elements, functional zoning and retail areas at Westin Gaslamp Quarter in San Diego, California, US.
The central element of the new Westin lobby concept is the vertical garden.
Westin’s brand design team has partnered with global interior landscaping provider Ambius to develop these custom-designed ‘living walls’, which are said to help reduce blood pressure, enhance mental stamina and elevate the mood of guests.
Each vertical garden, ranging from 100ft² to 300ft², integrates wall-mounted plant modules with infill panels inspired by the location’s regional identity.
The new public space design replaces the outdated hotel check-in desk with new Westin check-in pods, which are designed to enable a relaxed and stress-free check-in process.
Another feature included in the new concept is The Dock, with power outlets and easy access to computers and printers.
The Dock is an ideal spot to conduct an impromptu meeting with colleagues, claims the company.
Westin Grab & Go Café and the signature Westin retail store, adjacent to the new seating zones, will vary at each property.
The retail store offers a range of products, including Heavenly bedding, bath products and white tea scented products for the home.
The new public space concept joins a host of initiatives recently introduced by Westin Hotels & Resorts, including Project Hive, WestinWORKOUT programme and Associate Enrichment programme.
The new lobby concept will be incorporated at properties worldwide during 2013.
Westin Indianapolis, Westin Boston Waterfront, Westin Birmingham, Westin Georgetown and Westin Bethesda are slated to feature the new concept in 2012.
Westin Hotels & Resorts has more than 186 hotels and resorts in nearly 40 countries and territories.
St. Regis, The Luxury Collection, W, Le Méridien, Sheraton, Four Points by Sheraton, Aloft and Element are the other brands owned by Starwood Hotels.
Image: Each vertical garden integrates wall-mounted plant modules with infill panels inspired by the location’s regional identity. Photo: Business Wire